Healthgrades Acquires Evariant
CREATES THE MOST COMPREHENSIVE, END-TO-END CONSUMER AND PHYSICIAN
ENGAGEMENT PLATFORM
Denver, Colo (Jan 7, 2020)—Healthgrades, the leading resource that connects consumers,
physicians and health systems, today announced it has acquired Evariant, a leading healthcare
consumer and physician engagement company. With the combination of these two market leaders
and innovators, Healthgrades will offer the most comprehensive end-to-end engagement platform in
the healthcare industry, enhancing the company’s value proposition for its combined base of 2,000+
hospitals and life sciences customers.
Healthgrades’ products and services enable physicians and health systems to optimize growth
through smarter consumer acquisition, patient retention and physician network utilization strategies.
The combined offering includes:
• The most advanced healthcare customer relationship management (HCRM) solution;
• a leading physician relationship management (PRM) solution;
• an Engagement Center application that transforms call centers into profit centers;
• a web content management solution (CMS) supporting an integrated digital experience;
• a full-service healthcare marketing agency and strategic services arm focused on
accelerating ROI;
• and the most comprehensive consumer website to help educate consumers and connect
them with a physician.
This integrated technology platform will leverage more than 30 years of experience with predictive
analytics and patient communications to engage consumers at every step of the patient journey,
redefining their relationships with healthcare providers in the digital age.
Terms of the transaction were not disclosed. Evariant shareholders will retain a minority stake in the
combined company and will have a representative on the Board of Directors. Healthgrades is a
Vestar Capital Partners portfolio company.
“Following the successful integration of Influence Health, this acquisition further positions
Healthgrades to lead the industry in improving connections between consumers and providers
across multiple solutions and media channels,” said Rob Draughon, CEO, Healthgrades. “Since the
beginning of 2019, Healthgrades has significantly expanded its product suite, added exciting new
talent, and enhanced its ability to innovate, invest and grow. Our goal remains clear: to better inform
consumers along their health journey, powered by data and insights, improving the overall care
experience and ultimately driving improved health outcomes.
“At Evariant, we have successfully partnered with health systems to achieve high-value service line
growth, extend patient lifetime value and improve network utilization and planning,” said Clay
Ritchey, CEO, Evariant. “We are excited to become a part of Healthgrades and look forward to the
significant opportunities ahead as the scale of our combined companies will fuel expansion of our
products, services and support resources to benefit our collective client base.”
“Healthgrades is a pioneer in healthcare information, and with the addition of Evariant, the company
will become the most comprehensive healthcare communications platform in the industry,” said
Norm Alpert, chairman of Healthgrades and co-president of Vestar. “Merging the best features of
both companies creates an unrivaled solution set for health systems to engage with consumers,
patients, providers and other constituencies on a new level.”
MTS Health Partners, L.P. acted as financial advisor and Kirkland & Ellis LLP acted as legal advisor
to Healthgrades. Piper Sandler served as financial advisor and Goodwin Procter LLP served as legal
advisor to Evariant. Financing for the transaction was provided by CRG, L.P. and CIBC Bank USA.
ABOUT EVARIANT
Evariant, the healthcare consumer and physician engagement company, enables providers to
optimize growth through smarter patient acquisition and retention. Our customers achieve
indisputable value through high-value service line growth, improving provider network utilization and
planning, and extending patient lifetime value. The Evariant Patients for Life Platform™ delivers
actionable intelligence that enables healthcare providers to execute best next actions to find, guide
and keep patients for life. For more information, visit evariant.com.
ABOUT HEALTHGRADES
Healthgrades is dedicated to empowering stronger and more meaningful connections between
patients and their healthcare providers. At Healthgrades, we help millions of consumers each month
find and schedule appointments with their provider of choice. With our scheduling solutions and
advanced analytics applications, we help our health system and life sciences clients cultivate new
patient relationships, improve patient access, and build customer loyalty. For more information, visit:
https://partners.healthgrades.com. At Healthgrades, better health gets a head start.
ABOUT ABOUT VESTAR CAPITAL PARTNERS
Vestar Capital Partners is a leading U.S. middle-market private equity firm specializing in
management buyouts and growth capital investments. Vestar invests and collaborates with
incumbent management teams and private owners to build long-term enterprise value, with a focus
on Consumer, Healthcare, and Business Services. Since its founding in 1988, Vestar funds have
invested $8 billion in more than 80 companies – as well as more than 200 add-on acquisitions – with
a total value of approximately $50 billion. For more information on Vestar, please visit
www.vestarcapital.com.