Design Engaging In-Person Focus Groups

7.16.2019
By Arika Lycan, Director, Corporate Partner Services

Buzz is beginning to spread across the CHIME Foundation about the In-Person Focus Groups that will take place at CHIME19 Fall CIO Forum, Nov. 4 and 5 at 10 a.m. and 12:30 p.m. in Phoenix. Foundation partners are currently able to select the date(s) and time(s) to hold these sessions. As you begin to think of titles, abstracts and your focus group structure, take in some of these resources for planning and implementing successful In-Person Focus Groups. 

In-Person Focus Groups represent a key way for your team to connect and engage with CHIME CIOs, CMIOS and CNIOs, and realize the full potential of your Foundation membership.  

Characteristics of all Foundation Focus Groups: 

  • 90 minutes in length 
  • 10-12 CHIME member participants 
  • Should be focused on a topic that is of high interest to the CHIME members 
  • CHIME team will be on-site to assist with logistics 
  • Snacks and refreshments will be available before/after session for participants 
  • Ability to record is available for an addition cost 

Elements of a Successful Focus Group: 

  • Set expectations of attentiveness and participation at the top of the session 
  • Share stated goals and objectives with attendees 
  • Achieve a blend of context-setting, information sharing and discussion 
  • Allot plenty of time to listen to CHIME members 
  • Allow CHIME members to learn and connect with each other 

“Have your audience interact with each other. You can be the conductor, let them create the music,” said Cyndi Cahill, senior vice president of Atos Digital Health, during her session, “Conducting an Engaging Partner Conversation” at CPES18. Create an environment that will encourage discussion between participants. This generates lots of thoughtful ideas.  

Through Insight and CHIMEcentral.org, we’ve shared a number of helpful past articles and resources that give you the information you need to be best prepared to host your Focus Group.  

Focus Group planning and implementation resources include: 

  
The CHIME Foundation team is here to support you on your journey to Focus Group success. Reach out to us at any point along the way should you have questions.

More Foundation Insight: